Empowering Global Majority Talent in Music
- Acoustickle
- Sep 9
- 5 min read
Updated: Sep 12
Music is a universal language: it connects us, moves us, and tells stories that words alone can’t capture. But not every voice gets heard equally, so when it comes to supporting emerging talent, there’s a lot of catching up to make it inclusive of diverse talent.
If you’re into soul, jazz, or R&B, or just love discovering fresh sounds, you’ll want to stick around with Acoustickle and Acoustickle CIC. Let’s dive into how we empower global ethnic majority talent shaping the future of music.
Why Supporting Diverse Talent Matters
Some music scenes feel like echo chambers. Same styles, stories and faces. But music is richer when it reflects the full spectrum of our human experience. Supporting diverse talent means opening doors for artists and audiences from all backgrounds. It’s about inclusion, representation, celebration... and ownership!
Nottingham is bubbling with soul, jazz, and R&B artists with fresh energy and unique perspectives. Platforms like Acoustickle are stepping stones for such artists, because we create immersive live music experiences that spotlight these voices. This isn’t just good for musicians; it’s a win for anyone craving genuine variety.
Authenticity is a buzzword at the moment, but we've always preached 'be yourself' - especially when artists have pre-stage jitters.
Here are some of our motivators:
Cultural richness: Diverse artists bring new rhythms, instruments, and storytelling traditions.
Innovation: Mixing different influences sparks fresh sounds and genres.
"Soulful Community" building: Music as a bridge between cultures and generations, emphasising shared values of compassion and connection.
Economic impact: Supporting independent and underserved artists with opportunities, and help local businesses thrive.
So, how do we actually make this happen? It’s more than just saying “diversity is good.” It’s about creating real, tangible support systems.
How to Support Diverse Music Talent in Your Community
Supporting diverse music talent isn’t rocket science, but it does take intention and action. Here are some practical ways to get involved and make a difference:
1. Attend Local Gigs and Events
Nothing beats showing up. When you buy a ticket or just turn up to a local gig, you’re directly supporting artists and venues. Look for events that feature emerging independent artists, especially those from underrepresented backgrounds.
2. Share and Promote
Social media is a powerful tool. Share your favourite tracks, videos, and live sessions. Tag the artists and venues. Word of mouth still rules, and your shout-out can help an artist reach new ears.
3. Support Platforms That Champion Diversity
Platforms like Acoustickle are designed to nurture and showcase diverse talent. By engaging with these platforms, you’re helping build a sustainable ecosystem for artists to grow.
4. Collaborate and Network
If you’re an artist or involved in the music industry, seek out collaborations with diverse musicians. Cross-pollination of ideas leads to exciting new projects and expands everyone’s reach.
5. Educate Yourself and Others
Understanding the history and challenges faced by diverse artists helps build empathy and support. Share articles, documentaries, and podcasts that highlight these stories.
6. Support Local Independent Businesses
Music scenes thrive when local businesses like record shops, cafes, and bars support live music. Frequent these spots and encourage others to do the same.
Why do we no longer use BAME?
You might have heard the term BAME (Black, Asian, and Minority Ethnic) used a lot in discussions about diversity. But recently, there’s been a shift away from this label. Why? Because it lumps together very different communities under one umbrella, which can erase the unique experiences and identities within those groups.
The term “BAME” can feel vague and impersonal. It doesn’t capture the richness of individual cultures or the specific challenges faced by different communities. Instead, many prefer to use more precise language or terms like “global majority” to better reflect the reality that people from these backgrounds are not minorities globally.
This shift is about respect and accuracy. It’s about recognising that language shapes how we see and treat each other. Using terms that empower rather than generalise helps create a more inclusive environment in music and beyond.
The Role of Technology in Empowering Emerging Artists
Technology is a game-changer for emerging artists, especially those from underrepresented backgrounds. It breaks down barriers that once made it tough to get noticed or distribute music.
Streaming and Social Media
Platforms like Spotify, YouTube, and TikTok, although not without limitations, allow artists to reach global audiences without needing a big label. Social media lets them build communities, share their stories, and connect directly with fans.
Virtual Live Experiences
With the rise of virtual concerts and live streams, artists can perform for audiences worldwide. This is especially important for those who might not have access to traditional venues or who want to reach beyond their local scene. Acoustickle is keen to explore hybrid events more fully with our CIC projects.
Online Collaboration Tools
Musicians can now collaborate across continents, blending styles and influences in ways that were impossible before. This encourages creativity and innovation.
Data and Analytics
Artists can use data to understand their audience better and tailor their marketing efforts. This levels the playing field, giving independent artists insights that were once reserved for big players.
But technology isn’t a magic wand. It needs to be paired with support, education, and access to resources to truly empower diverse talent.
How Acoustickle is Changing the Game
Acoustickle's mission is clear: take Nottingham to the world, bring the world to Notts. This means be the leading platform for discovering and nurturing emerging local and independent artists, especially in soul, jazz, and R&B. But it’s not just about music - it’s about community.
By creating unique, immersive live music experiences, Acoustickle connects Nottingham’s vibrant talent with the global music scene. It’s a space where artists can shine, collaborate, and grow. And for music lovers, it’s a chance to discover fresh sounds and support the next generation of stars.
Here’s what makes Acoustickle and Acoustickle CIC stand out:
Focus on underrepresented genres and artists
Live events that feel intimate and authentic
A community-driven approach that values every voice
Tools and resources to help artists develop their craft and careers
If you want to be part of a movement that’s reshaping the music landscape, keep an eye on Acoustickle. It’s where passion meets opportunity.
Your Role in the Music Revolution
So, what can you do right now? Whether you’re an artist, a fan, or a local business, you have a role in empowering diverse music talent.
Artists: Keep creating, collaborating, and sharing your unique voice. Seek out platforms and communities that support you.
Fans: Show up, share, and celebrate the artists who inspire you. Your support matters more than you think.
Businesses: Partner with local artists and events. Create spaces where music and culture can thrive.
Together, we can build a music scene that’s vibrant, inclusive, and bursting with creativity. Because when we empower diverse voices, everyone wins.
Let’s make some noise for the future of music!
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